About MAIN & WALL

Design Thinking applied to the World of Finance...

We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power.









Modular-Finance™...and The Disintermediation Revolution...

"The problem with financial services is the distribution challenge. How do you get your product to market? The typical approach involves leveraging a bank's foot soldiers or partnering with a broker in a pay-to-pay arrangement. The distribution challenge creates a problem: Good ideas and strategies are unable to get to market because the intermediary channel can't maximaze profits ( in other words - most investors only see those ideas that  make the intermediary money). A potential solution: disintermediate financial services! Fortunately, improved investor education, cloud-based advisor technologies, (including Cloud based Cognitive Systems) and smart social media marketing efforts are facilitating the disintermediation revolution."

Hat Tip ~ Wesley Gray, PhD, Enterprising Investor, Rise of the Machines: Winners and Losers in the Robo-Advisor Battle, CFA Institute Publication, 09.23.2015


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MAIN & WALL 2.1...

The Second Iteration...


                MFiM™...

Modular-Finance~in~Motion™...
~ Design Thinking Applied to The World of Finance ~

Founded in 1991 to align the emerging discipline of Financial Planning with Investment Management, align strategy with purpose and put the needs, goals and interests of MAIN Street first, We were MAIN & WALL before MAIN & WALL was cool.

Today, in the World of Finance, as well as the World of Politics, the debate, relationship and interplay between MAIN Street and WALL Street - Democracy and Capitalism is now front page, center stage and all the rage.


....Our mission today has evolved and is more ambitious than when we first started. The mass market is over. The middleman is gone. Human capital matters. Modern Finance Theory is adrift and being re-examined. Our mission today is to introduce an alternative theory and approach - Modular-Finance Theory - blending Quantitative Finance with the Social Sciences with the ability to manage both deliberate and emerging strategies, and create the requisite model to deliver the benefits to individuals and society in the 21st Century.

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Wanted: A New Model for Financial Markets
Financial Times, September 28, 2009
John Authers

"Don Putnam, designer of investment products since the 1970’s points to the most fundamental of lessons learnt from last years global financial implosion. “Markets are defined by  their participants as much as they are by their mechanics“., and it is peoples motivations that ultimately count.

The car is important but the driver is crucial - and panic among drivers, if you will, makes the technology of the roadways irrelevant, says Putnam. To some that conclusion may seems self evident. But to accept it sweeps away assumptions that for half a century formed the foundation of the financial industry. The reigning theory, often referred to in shorthand as “efficient markets“, is deeply embedded in the way that markets operate. The regulations for pension funds and banks  both ultimately hinge on these assumptions. So does much law on securities fraud.,

It is central to business schools’ curriculum and  is part of the Chartered Financial Analyst qualification that acts as a gateway to the investment profession.. Fund managers run their business by comparing their performance against benchmarks indices, another idea from efficient markets. The products based on derivatives that  grew notorious  for their role in the market crash all stemmed directly from efficient market theory.

If the theory needs to be abandoned , the effect on investing will be profound. More important still is what will come to replace it. Efficient markets borrowed from mathematics, but that is now widely regarded as an over simplified and downright misleading theory that fostered the cavalier confidence leading to the crash.

Academics are now ransacking a range of other disciplines  in a quest for a better understanding. The search has ranged from evolutionary biology through behavioral psychology to thermodynamics and chaos theory. None is likely to deliver answers as clean and simple as those that came from efficient markets."

Hat tip ~ John Authers, Financial Times

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The MAIN & WALL Community is a Corporate Architecture to bring these ideas to the forefront and put them in play to close the information asymmetry GAP to benefit MAIN Street and Society.


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The ModularWorld™, Modular-Finance™, Modular-Finance in Motion™ , and MAIN & WALL Financial™ are Trademarks of MAIN & WALL Capital Management, Corp.

For More on Modular-Finance™.... See About and Thinking Modular on the toolbar.

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Meeting the Challenge : The search for a deeper understanding of the forces of nature in the world of finance, the true nature of emergent systems and a platform to bring these ideas to life to benefit society....We've done our homework...Have you?


The ideas we present to you are decades in the making, but fundamental in nature,,,,We call this platform and approach ~ The ModularWorld - The Realm of Adaptive Systems and Modular-Finance™..... ~ Orgel's Rules in Play ~
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Disclaimer: The information provided here is for informational, educational and entertainment purposes only. It is provided as food for thought and under no circumstances should it be construed as investment advice or a recommendation to buy or sell any security. Before acting on any information or investment recommendation, you should always do your own homework and consult with your financial advisor.

MainandWallFinancial.com; MainandWallOnLine.com;  MainandWall.us.com; MainandWallU.com; MainandWallTv.com; TheModularWorld.com; TheFluxVilleTimes.com, HomeSchool4StreetSmarts.com and Modular-Finance-in-Motion.com are the property of MAIN & WALL Financial. Other Linked sites are provided as a courtesy. We do not guarantee, approve or endorse the information or products available at these sites, nor do the links indicate any association with or endorsement of the linked site by MAIN & WALL Financial.

MAIN & WALL Financial™ , The ModularWorld™, The FluxVilleTimes ™ and  Modular-Finance in Motion™ are Trademarks of MAIN & WALL Financial..